Liu Yun, head of search at Google

Yesterday, Google officials said that Liu Yun, the head of Google’s Greater China Region, has left and the successor is Scott Beaumont, head of Google’s European strategic partnership development business. This person will assume his duties in August and is responsible for Google’s business operations in Greater China.

According to insiders from Google, Liu Yun’s resignation was very abrupt. On the 14th, he also participated in the “APEC Business Leaders China Forum” held in Beijing.

Google said in a statement, “After six years leading the business in Greater China, Dr. Liu Yun decided to leave Google. In the past six years, Dr. Liu Yun has played a pivotal role in the development of business in Greater China. We sincerely thank him. We will make great contributions to this end. We will miss Dr. Liu Yun and give my sincere wishes to his future."

Relevant information shows that after Liu Kaifu resigned as the head of Google Greater China in September 2009, Liu Yun took over. In early 2010, Google adjusted its mainland market operations and moved servers to Hong Kong. Since then, many businesses in the Google mainland market have also been shut down.

To replace Kai-fu Lee, let the outside world see the changes in Google's market in the Mainland: from high-profile presentations to pragmatic operations. In early 2011, Liu Yun also disclosed three major business focuses of Google's inland markets: export business, display advertising, and mobile internet. For Google's use of the word "exit", Liu Yun stressed that Google just moved the search interface from .cn to .com.hk, but it only made a technical switch, unless the special circumstances of the mainland users will use slightly Chang, most of the time is no different from before, "We have never actually left."

Even if Liu Yun did not acknowledge Google's departure, Google’s share of the search market in the mainland continued to decline.

Internet expert Chen Zhigang believes that even if the new executives are airborne to serve on the mainland market leader of Google, it is difficult to recover the decline.

Just before this, the “First Quarter 2013 Search Engine Market Analysis Report” released by the Speed ​​Research Institute showed that Google’s share of the search market in the mainland only left 3.57%. When Google did not withdraw from the mainland market, its market share once exceeded 30%.

However, there are also analysis that, with the departure of Liu Yun and Scott Beaumont after taking office, Google's domestic market strategy may be adjusted accordingly.

Just before this, the market has been rumored that Google is harmonizing relationships through various methods and intends to return to the mainland market. For example, Google Chinese search withdrew sensitive word prompts. Then Google’s former CEO and current executive chairman Eric Schmidt publicly attended the event on the 11th of January this year. It seems that people have seen Google return to the mainland market. sign.

For Scott Beaumon, the new head of Google's mainland market, Google said that Scott Beaumon has international experience and is good at mobile and product display advertising. He is a good captain.

"Daily Economic News" reporter inquiries on professional social networking site Linkedin show that Scott Beaumont has extensive telecommunications industry qualifications: Prior to joining Google in 2009, he served as co-founder and CEO of RefreshMobile; before that, he served as T- Mobile executive vice president. He also worked as a stock analyst in the telecommunications industry for a long time in HSBC.

"From Scott Beaumont's experience, Google may strengthen its role in telecommunications services, especially mobile Internet in Greater China," Yang Zhi, a senior IT media founder and senior IT media member, told the "Daily Economic News." In Yangshuo’s view, specific actions include the expansion of the Android system in the mainland market.

It is worth noting that the European market was not friendly to Google, France Telecom charged Google for traffic, Italy and other countries announced Youtube infringement of privacy, and some countries’ publishers boycotted Google’s book plan.

"Scott Beaumon had been working in this hard-boiled market for five years. When Google headquarters sent him to the Mainland, he didn't know whether he had considered his rich experience in fighting. If this is true, then Google headquarters has new expectations for the Chinese mainland market." Yang Shu said.