Liard: LED TV Q4 will enter the civilian market

Liard (300296) is a company specializing in R&D, design, production, sales and service of LED application products. At present, LED TV is the second main product of Liard.

It is worth noting that the company's LED TV business has not achieved sales revenue in the civilian market. Recently there have been rumors that the fourth quarter of 2014, Liard LED TV will enter the civilian market, and the staff confirmed that the news is true.

In fact, in 2013, Liard has released the world's largest 288-inch LED TV. In the same period, the company launched five standard TVs, which are planned to open the LED TV civilian market. However, some insiders believe that LED TV has a promising future in the field of commercial applications, but there is still a long way to go in the development of the civilian market. In the short term, the LED TV launched by Liard for the civilian market is also difficult to have a substantial positive impact on its performance. The main reason is that LED TV prices are too high.

In the first three quarters of 2013, Liard achieved operating income of 440 million yuan, a year-on-year increase of 12.09%, and net profit of 4,354.68 million, an increase of 10.51% over the same period of last year. However, from the perspective of stock price movement, the stock price continued to fall since the third quarter and will now face a restricted sale. The risk of lifting the ban.

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