LED display market segmentation application into the next entry point

At the moment of diluting profits, low-price competition, and product homogenization, the LED display market has begun to undergo a series of changes, the market division of labor has gradually refined, and some companies have invested in more professional and sophisticated products. This is not only in the conventional LED display product application market, but also the small-pitch LED display products cannot escape the big trend of subdivided applications. It can be seen that the next entry point for the development of LED display enterprises must be subdivided applications.

So, what is the current market prospect of the LED display industry segmentation application? Below we analyze the “Qianjing” of the LED display market segment through some market data.

1, ultra-high resolution, realistic color reproduction, no stitching coherent field of view, nanosecond response speed, low power consumption, ultra-quiet and other advantages, laid the foundation for the small-pitch LED display cut into the high-end telepresence system.

2. Modern corporate conference rooms, especially large-scale video conference rooms of large enterprises, are not only responsible for internal functions such as conference convening, staff training, but also external communication functions such as customer reception and business negotiation. Their design style directly affects The corporate image, therefore, the company's investment will spare no effort, is undoubtedly the typical application effect. This has formed a highly unified supply and demand relationship with the application of small-pitch LED displays.

1. Due to the limitations of LCD/PDP technology and transportation reliability, large-size TV sets lack competitiveness in terms of cost;

2. In the environment of clubs, karaoke bars, exhibition halls, conference rooms, etc., large-size LED super TVs have obvious competitive advantages, including cost, display effect, mute effect, service life and so on.

3. With the decline in the price of small-pitch products, LED small-pitch TVs will also be used in some high-end civilian markets, such as high-end apartments and villas.

1. At present, the decoration design style of the bar has been developed to the fifth generation, and the application of sound and light has become the most basic design element. The application of LED display in the bar has become a negligible market segment from the initial simple design to the perfect match between the stage and the lighting of the LED display, and then to the various shaped screens.

2, the era of pan-entertainment, as we all know, the traditional KTV box began to introduce the movie playback function, combining the KTV song system and 3D movie playback, then the original projection can not be viewed in the microscope in the case of close distance. effect. LED display screens have successfully solved the problem of close-range viewing due to the maturity of indoor small-pitch products, and LED display screens with 3D display effects have appeared, which can meet the needs of 3D movie playback inside the shadow K private room, and LED The high-definition, color reproduction and other advantages of the display itself also add points to its entry into the shadow K market.

1. The construction boom of domestic large-scale theme parks has injected huge capital tides into the tourism industry, and has also opened up a huge gold mine for the LED display industry. As a traditional superior product in the field of outdoor display, LED display has become the darling of exhibition display and theme park display equipment with its advantages of high brightness, low power consumption, no seams, long life, and any shape.

2. In recent years, driven by technologies such as small pitch technology, touch technology, and 3D display, LED display can not only present more clear and delicate images in the outdoor field, but also realize richer interactive functions. It also has good prospects in indoor exhibition halls, command and dispatch applications, etc. LED display screens are expected to become the first choice for large-screen display devices in indoor theme pavilions.

1. In the construction of smart cities, public safety, transportation, people's livelihood, etc. have been closely related to the use of LED displays, which will also promote its high-speed development and popularization of the market. As an alternative mainstream large-screen display technology, the small-pitch LED display will also take advantage of its inherent superior display.

2. As a national key development project after strengthening the infrastructure construction, the smart city will be highly valued by the government. As the main body of outdoor communication, the LED display industry has a significant impact on the outdoor industry.

1. Compared with the indoor environment, the outdoor environment is more complicated, which puts higher requirements on the display terminal of the digital signage. Among them, the clear visibility in the sunlight is the primary premise, and at this level, the LED display has a natural Advantages - The brightness of the light itself is strong and the automatic brightness adjustment is supported. The display content is still clear when the sunlight is directly on the screen surface within the visible distance.

2. Digital signage will be integrated into cloud computing and touch interaction in the future. It can achieve precise positioning, analyze and differentiate in real time and actively, and differentiate the audience; under the comprehensive coverage of “cloud” network, realize the communication demand instantly, and Can be divided into multiple screens. The birth of the small-pitch LED display to today, its technical advantages can not only fully meet the indoor and outdoor application environment, but also can achieve human-computer interaction, to meet the future development needs of digital signage.

With the development of the LED display industry, a knockout will be inevitable. LED display companies in the future development, either in the segmentation field to gain a foothold, or out! At the same time, with the integration of technology integration, LED display also needs to combine new areas to create more market segments, opening up a large number of new application markets In order to open another door for the public display large screen, the market space of the LED display screen can be further expanded without being eroded by other display technologies.

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