Intel will launch the largest advertising campaign in eight years to promote the ultrabook

According to foreign media reports, sources from Las Vegas stated that Intel Corporation announced that it would launch the largest advertising campaign since 2003 in order to promote its ultrabook. This battle will begin in April this year. Kevin Sellers, head of Intel’s advertising department, confirmed this, but he did not disclose Intel's budget and other expenses in this regard.

Since the introduction of the Celeron chip for Wi-Fi-enabled laptops eight years ago, Intel has not spent much time on such a big advertising campaign. Although Intel Corporation mainly produces processors, the company also often guides PC manufacturers to manufacture products in specific ways. The Ultrabook is similar to Apple’s MacBook Air, which was introduced three years ago.

PC makers responded well to the concept of Ultrabook, and Intel said that there are currently 75 products under development. This year's Consumer Electronics Show is expected to release 30 to 50 super products.