Entering the Internet of Things era, the global air-conditioning industry has differentiated into two development modes: the hardware thinking of “making air conditioners†and the user thinking of “making airâ€. On May 8th, Sydney time, at the Australian International Refrigeration, Air Conditioning and Ventilation Equipment Exhibition (ARBS), global air-conditioning companies exhibited the most cutting-edge scientific and technological achievements. Different from the general upgraded product hardware in the industry, the first brand of air-conditioning in the Internet of Things era, Haier air-conditioning industry, is the only “air-making†and exports a complete set of smart air solutions. As the only Chinese brand exported in Australia with 100% independent brand, Haier Air Conditioning is not only the local Chinese independent brand NO.1, but also the most dynamic Chinese brand in the region. The data shows that under the pull of smart products, Haier Air Conditioning's Australian market has doubled in 2017, the highest in the industry. IoT upgrade to eliminate hardware thinking, Haier "making air" into Australia China brand NO.1 The Australian Refrigeration Show is one of the largest refrigeration exhibitions in the Southern Hemisphere. This year's show attracted global manufacturers, suppliers and buyers to visit and purchase. Judging from the products on display at the exhibition site, whether it is the Japanese brand that dominates the mainstream or the majority of Chinese companies that export by OEM, the power point is hardware upgrade, which is still the hardware thinking of “making air conditioner†in the traditional era. However, Euromonitor International's research data in March this year showed that Australia's connected air conditioners (including smart air conditioners) achieved a compound growth rate of 49% between 2013 and 2017, and have now become the world's fifth largest connected air conditioner (including smart air conditioner) market. Especially due to the impact of climate and high electricity bills, energy-saving and power-saving has always been the main appeal of consumers, and the function of remote control has also accelerated the rise of connected air-conditioning, and also caused consumers to gradually reduce the demand for traditional air-conditioning. From the perspective of the Australian air-conditioning market, Japanese brands entered the market early, and they grasped the market discourse power in the era of hardware-led. In the era of the Internet of Things, air conditioning is only a hardware carrier, and what users really need is healthy air. In this context, Haier Air Conditioning has laid out the Australian market with Chinese brands and smart products in 2015, and has now become the Chinese brand NO.1 in the local market. Layout intelligent increase doubling Haier is the most dynamic Chinese brand in the Australian market In order to meet the increasingly intelligent needs of Australian users, Haier's full range of smart air conditioners debuted in Australia at the ARBS 2016. At this ARBS exhibition in 2018, Haier Air Conditioning has a set of smart air solutions such as self-cleaning that can “swallowâ€, clean air conditioners with a variety of air conditioners, and self-cleaning air conditioners that are easy to install in F series. Provide one-stop smart air initiative service. According to data from the market, relying on intelligent layout, Haier Air Conditioning's Australian market doubled in 2017, with the highest growth rate in the industry. At the scene, Haier Air Conditioning also announced that it will land its self-cleaning air conditioners to Australia and New Zealand, and promote the concept of “clean yourself and clean others†on a global scale. The reporter saw at the scene that Haier set up a “swallowing†demonstration glass room in the exhibition hall. In a closed glass room, the high concentration haze PM2.5 index exceeds 2600 μg/m3, and the laser beam is clearly visible. After Haier's self-cleaning air conditioner automatically senses that the smog exceeds the standard, the purification function is turned on for 3 minutes, the smog is dispersed, and the laser beam disappears. Haier also exports the F-series self-cleaning air conditioners that are easy to install to Australia, which can help local installers save 50% of the installation time and save 80% of service time. It is reported that since entering Australia, Haier has adhered to the localization strategy of creating a brand, and has gradually formed a localized operation pattern of R&D and marketing in Australia. On the product side, the Australian National Grid Certification (DRED) is a mandatory government energy saving requirement to alleviate local peak power shortages. Haier Air Conditioning is aimed at Australia's energy-saving needs. All intelligent air conditioners are equipped with DRED function. On the service side, Haier achieves 7×24 hours of high-efficiency service in the local area. It is placed in the morning and installed and commissioned in the afternoon. It can be used at night. In terms of localized marketing, a dealer in Australia replaced his BMW with the “Haier†brand and recommended Haier air conditioning to local users. Since the exploration of the "one person in one" model, Haier has achieved great results in the field of smart life. Haier Air Conditioning has exported a complete set of smart air solutions with the idea of ​​“making air†and delivered the idea of ​​“making air†in the Internet of Things era to the world. It has established the first overseas health cooperation with the Laboratory of Earth and Environmental Sciences of the University of Geneva, Switzerland. Air Research Laboratory. According to the latest data from Euromonitor International, Haier achieved the No. 1 sales of global connected air conditioners (including smart air conditioners) for two consecutive years with a market share of 30.5%. In the first quarter of 2018, Haier air conditioners increased by 33.2%, ranking first in the industry, and continued to consolidate the status of air conditioners in the Internet of Things.
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