Recently, there has been some controversy about film and digital. What is different from the past is that this time the representative of the digital party is the mobile phone. The 135 film that was placed opposite it was almost "walking into the grave". This reminds the author of similar controversies. Among our photography enthusiasts (especially equipment enthusiasts), it has been repeatedly staged for more than a decade. Arguing is a good thing. Because "defense is clear, thinking is clear." But what really caught my attention was why "mobile phones became the protagonist of this controversy"? You must know how widespread ridicule was when domestic companies such as Xiaomi, Nubia, and Huawei first shouted "comparable to SLR" four or five years ago. Think about it carefully, in fact, such an argument has no practical significance anymore. why would you say so? 1.135 film has "withdrawn from the stage of history" in terms of market scale and its own technological development. Some of the remaining products basically only circulate in the circle of "a few fans" in a small area. Even the few remaining product models are facing delisting due to manufacturing cost issues. No one can guarantee how long the "135 film" specification can last. Whether it wins or loses, it cannot stop the development of today's digital photography technology, let alone "resurrect it" and win the hearts of the public again. 2. Mobile phone photography and 135 film, the two are not in the same dimension. However, due to the rapid development of related technologies at the application level in recent years, mobile phone photography has shown amazing capabilities, and it is rapidly entering certain areas "held by professional photographic equipment in the past". It is precisely this kind of creativity of "dimensionality reduction and blow" that has brought about the discussion that is triggered by the current "Guan Gong War Qin Qiong". Since this is not the point, where should we focus on it? The popular development of photography, here is one of the main battlefields This year marks the 40th anniversary of reform and opening up. It is precisely the 40 years that photography, as a form of popular culture and art, has achieved rapid development in our country. Entering the 21st century, with the decline of traditional film, the digital photography market has sprung up. As the world's largest imaging equipment market, China nourishes related companies around the world. However, in recent years, the equipment industry has frequently turned on red lights. Not only has sales declined, some companies have even had to close some factories in order to protect themselves. Many people in the industry have begun to wonder: Does the public no longer like photography? Of course not. With the strong entry of smartphones with good camera effects starting with the "iPhone4", this market has not shrunk, and it has grown faster and more people are involved. KeyPoint Intelligence, a US market research company, conducted a survey last year: 85% of the 1.2 trillion digital photos they counted from around the world were taken by mobile phones. Intelligent operation and convenient sharing experience have made ordinary people who thought "photographic study is troublesome and need professional equipment" become the real main force of "generalized photography". To make photos bigger, the application transformation of mobile photography has arrived Not only ordinary consumers love mobile phone photography, but the field of commercial photography and photojournalism has also opened the door for mobile phone photography: In 2010, a newly released iPhone 4 appeared on the cover of the September issue of the technology magazine "MacWorld" specifically for Apple products, and this photo was taken and processed by photographer Peter Belanger with another iPhone 4. Into. In 2011, "The New York Times" photojournalist Damon Winter became the first photographer to win an iPhone award: his battlefield photography in Afghanistan "A Grunt's Life" won the international annual photo competition ( POYi) Third prize in general news category. In 2012, Time magazine selected five photographers who have a large number of followers on Instagram, and gave the magazine's official Instagram account permissions. Through their photos taken with iPhones and Instagram filters, they were able to deal with the hurricane that swept through the northeastern United States. Sandy" conducted a follow-up report. In the end, a photo taken by war photographer Benjamin Lowy was selected as the cover of the current magazine. Nowadays, shooting news or commercial movies with mobile phones is nothing new. What's more, in order to show the progress of mobile phone photography, Apple has launched the "Shot on iPhone" outdoor advertising marketing campaign worldwide since 2015. In major cities around the world, you can see those bright and impressive huge photos with the words "taken with iPhone" and the name of the photographer. Having said this, I can't help but think of the question mentioned in the article published on the front page of the "China Photographic News" on July 24 this year: How big can the photos taken by mobile phones be enlarged? Or to put it another way, in what way can the photos taken by mobile phones be displayed in the largest size? To this question, Huawei recently actually gave an amazing answer: In the European landmark Plaza de Espana, Huawei produced an outdoor advertisement with an area of ​​5,673 square meters, which became the world's largest outdoor billboard with the Guinness Book of Records. And this work called "The Future Has Come" was shot with Huawei P20Pro.
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