How far does Xiaomi's “smart” wearable device have to go?

On July 15th, Li Ning and Xiaomi Ecological Chain Company Huami Technology officially launched two smart running shoes – “Qing Jun” and “Red Rabbit”. On July 20th, Li Ning Tmall's flagship store exclusively pre-sold the "Qing Jun" running shoes, and I also snapped up a pair of Xiaobian.

It is understood that these two running shoes are built with the "Intelligent Core" module developed by Xiaomi bracelet manufacturer Huami. The smart core is the modified version of Xiaomi's broken "rice grain". The chip is installed in the corresponding position of the sole, and its function is similar. At NIKE+. The Li Ning running shoes with “Smart Core” can be seamlessly connected with the Xiaomi Sports App. The chip can provide runners with running time, speed, step and running suggestions.

When introducing this smart running shoe, Huami and Li Ning mentioned that they have achieved a “no need to take care of” smart running shoes, that is, under normal circumstances, battery life has reached a long year. How is this done? The head of Huami said that this benefited from a set of software for battery energy management that Huami has done in the past year or so.

Through the PatSnap wisdom bud patent database for patent search, it was found that Xiaomi Technology Co., Ltd. has applied for 18 patents related to batteries since July 17, 2012. Among them, there are three items related to battery management: battery management circuit and terminal; battery management circuit and terminal; battery management circuit and terminal. There are three items related to battery protection: electronic equipment, battery protection methods and devices; batteries, battery protection methods, devices and systems; and a method and device for controlling battery temperature. Another 12 patents cover battery charging, power detection, and battery-powered circuits. It is worth mentioning that the 18 patents applied by Xiaomi Technology Co., Ltd. are all invention patents. It is well known that the application for invention patents needs to pass the substantive examination. The application procedure is more complicated than the utility model patents and design patents, but this has created One of its great advantages is that patent stability is stronger. It can be seen that Xiaomi Technology Co., Ltd. has a long-term development despite the late patent layout of “battery” and the small number of patents but the high quality of patents. The vision of the Internet companies should have a sense of patent layout - quality, light quantity.

What is the layout of Xiaomi on "smart" wearables?

How far does Xiaomi's “smart” wearable device have to go?

Millet bracelet

As mentioned earlier, Xiaomi and Li Ning jointly released a new "smart" wearable product - smart running shoes, but in fact, Xiaomi's smart wearable products that we know well before us are Xiaomi bracelets, which are extremely cost-effective. Quickly swept the entire wearable device market. According to market research firm IDC, Xiaomi occupied 24.6% of the wearable device market share in the first quarter of 2015, far exceeding the predecessors of Fitbit, Garmin and Samsung. Some people may disdain this and think that Xiaomi relies entirely on the ultra-low market price. For this, Xiaobian wants to say that if Xiaomi does not have its own patented technology in the bracelet, its price may be much higher than this. Therefore, Xiao Bian believes that the fundamental reason for pushing the market share of Xiaomi bracelets to continue to rise is that it has its own patents.

With "wearable" as the patent search term, it can be known that Xiaomi Technology Co., Ltd. has 6 patents, 5 of which are invention patents, and only 1 is a design patent concerning the appearance of "wearable equipment"; As a patent search term, the Bracelet searched in the PatSnap wisdom bud patent database and found that Xiaomi Technology Co., Ltd. has a total of 8 patents, 3 invention patents and 5 design patents. When it comes to this, you may think that Xiaomi has too few related patents, but it is not. Although the Xiaomi bracelet is small, it involves many types of technologies. For example, the bracelet transmits real-time data through wireless means such as Bluetooth. The characteristics of the wristband detection are based on sensor technology. Therefore, it is necessary to emphasize that Xiaomi has the above. In addition to the direct related patents, there are 2,693 patents in total, and Xiaomi itself is a mobile phone.

Xiaobian found a very interesting thing, and now there is only one shape of the millet bracelet on the market, namely the bracelet. However, Xiaobian found that the company had applied for 10 designs under the name of “smart recorder” or “smart recorder accessories” on July 11 and 14, 2014, by searching for patents related to Xiaomi bracelets. Patents, they are related to: bracelets, necklaces, pendants, collars, pendants, tie clips, etc. Perhaps in the near future, Xiaomi should launch these new smart wearable devices. It is no longer just to put "rice" on the wrist, but also put it in a tie, pendant and other places.

How far does Xiaomi's “smart” wearable device have to go?

In addition, through the PatSnap wisdom bud patent database search, on March 31, 2015, Xiaomi Technology Co., Ltd. applied for an invention patent entitled “Method and Device for Displaying Viewing Information”, the application number is CN201510150277. On April 27, 2015, it applied for a patent for the invention of "display method, device and smart glasses for viewing information", and the application number is CN201510204841. By looking at the claims of the two patents, Xiao Bian found that both patents are related to smart glasses. Is it that Xiaomi is preparing to "kill" in the smart glasses market? Xiaobian searched for “smart glasses” through the Internet and found that both Baidu and Samsung are releasing their smart glasses “Baidu Eye” and “Samsung Galaxy Glass”. In addition, the price of smart glasses is still high, such as Google Glass 3 reference price of 11,300 yuan, Lenovo M100 reference price of 8,000 yuan. In this context, it is extremely probable that Xiaomi will once again introduce its "high cost performance" product concept into the field of smart glasses. However, through the current number of patents owned by Xiaomi, the release of Xiaomi smart glasses will take some time, but it will never come!

In summary, Xiaomi's "smart wearable" device layout is more and more perfect, from "head" to "foot" basically involve patents, even if the earlier "millet bracelet", although the main sales in the market is In fact, through the patent enquiry, Xiaomi also applied for design patents such as “necklaces”, “hangings”, “tie clips” and “pendulums”, plus the “smart running shoes” and “smart glasses” mentioned in this article, Xiaomi Realize the awareness of the development of the enterprise in the field of smart wearable patents.

Source: Fang Mingdong, Intellectual Property Graduate, China University of Political Science and Law

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