How does the PC giant re-attack with VR?

"VR mainly relies on content and can be used in games, education, medical and many other fields. We predict that VR technology will achieve breakthrough revenue in 2018." PricewaterhouseCoopers China (Hong Kong) Communications, Media and Technology (TMT) Industry executive partner Zhou Weiran told reporters. In addition, it is also worth noting that capital is moving in the VR field.

In 2016, the rise of virtual reality gave PC manufacturers an opportunity to see future business development. ASUS, Dell, Lenovo, Hewlett-Packard, Razer and other established computer manufacturers have opened their strategic layouts in the field of virtual reality in the short-term prospects of PC business. So, for PC manufacturers, how do they plan to use them? VR achieve a new round of counterattacks?

On May 20th, Lekoden, Product Director of ASUS ROG (Repulic Of Games), attended the “VR/AR Technology Application and Channel Docking Summit Forum” and delivered a keynote speech. Lekoden summarizes the advantages of ASUS in the VR field as three points: computing advantages, channel advantages, and distribution advantages. Lekoden said: "As we all know, Asus has enjoyed a high market share in the field of graphics cards and motherboards. ASUS can provide powerful computing power for VR devices and optimize the VR experience. At the same time, it relies on huge offline channels. Resources, help VR market promotion and industry landing." This also indicates that PC manufacturers are entering the three strategic directions of VR.

First, relying on powerful computing capabilities to create a quality PC VR host platform

VR is about immersion, and most VR players want to enjoy a new and exciting experience through VR. This is also not available with current mobile VR devices, and only PC VR can ensure this with its powerful hardware capabilities. However, according to statistics, less than 1% of the computers that can run VR games in the world, it can be seen that the performance requirements of VR devices for adapting computers are high.

Therefore, the PC giants involved in VR are based on the basic point of providing PCs with stronger performance and smoother support for VR devices. ASUS, Hewlett-Packard, MSI, Acer and other vendors have already launched host products with the main concept of VR. These desktop hosts not only meet the requirements of smooth running of VR hardware in terms of performance, but also provide a relatively complete driving solution. Save users a lot of installation time. The Asus Player Country (ROG) is jointly launched with Oculus in the United States to launch the Flying Fortune G20CB/G11CD VR game console, becoming one of the first two brands to achieve Oculus ready certification in the world. The G20CB/G11CD is in the North American market with its outstanding performance and excellent design.

In addition, Asus has also launched the Beyond VR Ready program to launch Beyond VR Ready certified motherboards. Together with international VR leaders, it has carefully modulated and optimized motherboard firmware and drivers to make them compatible with VR devices and give users a perfect virtual Realistic experience.

Second, relying on channel resources, becoming the engine of the main VR market

At present, PC VR has been recognized by the industry for its good experience, but it is in a slap in the face, for no reason, it is a word: expensive! PC VR mainly represents Oculus Rift, HTC VIVE, PS VR, etc. The product price range is basically between 399-799 USD, but as mentioned above, in order to have a pleasant experience, you have to have a The ultra-high-profile computer is only available, and the minimum configuration costs about $900. As a result, the entire configuration costs at least $1,500. Such a high cost will determine that PC VR will be a high-end niche market in recent years, and it will also bring a problem to PC VR manufacturers: how to sell their products, after all, the dream of the company in addition to the stars and the sea Beyond that, more importantly, you have to make money.

In this case, cooperation with high-end PC brands will undoubtedly become a clear road. "Current PC VR is expensive because of its high price. The biggest potential users are mainly high-end gamers. This is highly coincident with the user base of ASUS players. If it is tying, ASUS will be able to greatly promote the sales of PC VR helmets. "The insiders of Asus said.

On the other hand, VR now looks very hot, but in fact the entire market is still in the gestation stage. Except for first- and second-tier cities, most people have not experienced VR. In the fourth- and fifth-tier cities, even many people have never heard of the word VR. As a technology of re-experience, VR is very important for VR marketing and user education, and PC giants such as Asus can be said to have much to do with the channel resources such as stores that they have accumulated over the years. Lekoden said: "ASUS ROG specializes in high-end PC stores with 100 homes, and Asus has more than 15,000 online stores in China, Internet cafes, Internet cafes, etc. In the future, Asus will be with many PC VR manufacturers. Cooperation, through VR experience points and other means, further promote the popularity and landing of VR."

Third, personally end, directly participate in the development of the VR industry

Of course, in addition to providing PC platforms and channels, some PC giants are personally in the end, directly involved in the development of the VR industry. Trying to take the lead in this round of VR wave. For example, Lenovo launched the Le Lemon VR head-on display jointly developed with AntVision at CES2016; Razer provides solutions for VR developers through the open source OSVR platform. ASUS has already partnered with Oculus Rift to provide customized PC devices to drive the Oculus system, as well as mobile VR devices in Q4 this year.

ASUS CEO Shen Zhenlai once said: "In the face of potential business opportunities in the VR market, technology makers can't do anything about VR-related investments. But VR head-ups are still facing delays, dizziness, and lack of content, all of which take time to resolve. Therefore, Asustek is expected to launch Mobile VR with mobile phone, similar to Samsung's Gear VR, suitable for VR light users to wear, and the price is relatively cheap, as one of the accessories of the mobile phone, will launch PC VR in the first half of 2017 in the future. Head display equipment. In addition, ASUS ROG product director Lekoden also said that in the future ASUS will also cooperate with many VR game companies, with ASUS's huge industrial resources and shipments, do some content distribution work, further promote the entire VR The development of industrial ecology.

There are even rumors that Apple is paying attention to the technology of VR, and applied for the patent of virtual reality headsets used with the iPhone, and began to recruit talents with virtual reality technology background. Many analysts speculate that Apple will invest heavily in virtual reality, and one day virtual reality devices can even replace the iPhone.

2016 is recognized as the VR first year in the industry, and VR-related product development and manufacturing will drive the unification of supporting software and services, and put forward higher requirements for PC hardware performance. This will be good news for the PC industry. Some analysts pointed out that along the VR market, the PC market may usher in a new wave. But in the face of this wave of virtual reality, major computer manufacturers urgently need a revolution. Can computer manufacturers take the opportunity to achieve breakthrough changes? At the same time, how will the relationship between virtual reality and computers develop in the future? let us wait and see.

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