As an important production area in China, every strategic deployment of Fujian industrial lighting enterprises will have an important impact on its future development. To this end, what kind of “killers†will be used by various lighting companies in Fujian? Let’s take a look. Four strategies, layout for future development Kong Peng, Deputy General Manager of Xiamen Tongshida Marketing Co., Ltd. In the fierce market competition, Topstar maintains a unique competitive advantage in research and development technology, channels, brands and products. With the advantages of R&D technology, Tongshida has a state-level enterprise technology center, and has introduced advanced equipment and equipment from the United States, Germany and other countries. Through the channel advantages, Tongshida has transformed from a simple export-oriented enterprise to a domestic and foreign sales development; brand advantage, Tongshida Light and Shadow Experience Hall helps brand promotion; product advantage, through the optimization of product structure, the development of LED products, focus on product quality improvement, accelerate the transformation of the enterprise. Focusing on the future market development, as a strong enterprise in Fujian, Tongshida Lighting has defined an important strategic layout to seek greater development: On the one hand, Topstar has continuously improved its R&D and innovation capabilities, continued to increase R&D investment, and focused on product quality improvement. To continuously improve the cost performance and market competitiveness of Topstar products; second, increase the development of the domestic market, strengthen the brand building of Topstar, continuously optimize the channel network, and improve the quality of customers; third, strengthen the basic management and enhance the customer The service level; the fourth is to select some areas or products for the "mixed change" pilot. For the development of the LED market in 2016, I believe that LED lighting will gradually replace the traditional light sources and lamps in the past. Due to the slowdown in the economic development of major economies in the world, coupled with the low barriers to entry and the disorderly competition in the lighting industry, the lighting industry has a structure. Overcapacity problem. In this regard, the entire lighting industry will enter the integration phase, large enterprises will expand through mergers and acquisitions, and uncompetitive small enterprises will withdraw from the market. At present, the development of LED manufacturers faces certain difficulties. A group of uncompetitive enterprises will be eliminated, but those enterprises that insist on innovation and focus on product quality will remain, and the market will tend to be better. Deeply cultivate channels to gain a bigger share Liu Yaode, General Manager of Xiamen Xinda Photoelectric Lighting Division In the current fierce LED market competition, Cinda Optoelectronics has achieved results in brand building and channel expansion through continuous innovation and research and development, standardized management, resource integration and clear market layout. Cinda Optoelectronics has repeatedly appeared in major international exhibitions such as Hong Kong, Frankfurt, Poland, Dubai and Moscow, and has repeatedly entered the Hong Kong International Lighting Fair. In the aspect of RGB, white-light packaging products and street lighting products, we will further increase cooperation with the original large customers, and at the same time, we will plow all channels and strive to gain a large market share in both domestic and foreign markets. As a Fujian enterprise, Cinda Optoelectronics will adhere to the business policy of “integration, innovation and transcendence†in 2016, and adhere to the work concept of large-scale and large-scale development to seek global development and seek greater development. In terms of packaging RGB products, Cinda Optical Power strives to increase production capacity to 7000 KK-10000 KK/month, and the production capacity of white-light packaging products reaches 5,000 KK/month for large-scale production, optimize products, and further improve product cost performance and quality while maintaining quality and quantity. Product competitiveness. In the field of applied lighting, Cinda Optoelectronics cooperates deeply with some large international companies to jointly design and develop in the form of ODM, and comprehensively upgrade the indicators and core technologies of the products. When the time is ripe, Cinda Optoelectronics will complete the pre-sales and after-sales service to complete the expansion and layout of various international markets by setting up overseas offices, overseas companies and even overseas factories. Some people say that it is the "cold winter" of the LED market. I don't think so. We should look at the essence of the development of the entire LED market through the surface. Now the LED market is in the process of achieving self-purification and survival of the fittest through market competition, which is an inevitable stage of market development. I believe that through such a process, the LED market will surely move toward a formalized and large-scale orderly development stage. Online and offline, intensive terminal market Lin Ruimei, Chairman of Xiamen Guanghao Electronics Co., Ltd. Optoelectronics integrates R&D, manufacturing and internal and external sales. The products cover the commercial and home applications of LED packaged light sources and LED lamps. Guangxun attaches great importance to independent research and development, has established a research and development team composed of more than 100 professional talents, and is equipped with professional laboratories for photoelectric and safety testing. It is committed to researching the rational design and application of LED lighting products, and intelligentizing the overall lighting solutions. The upgrade provides strong support. In addition, we always maintain in-depth cooperation with internationally renowned brands, constantly accumulating and optimizing the optical, structural design and intelligent application of LED products, forming LED ceiling lamps, LED panel lamps, LED panel lamps, LED downlights, LED bulbs. , LED light tube and other serialized product lines, comprehensively enhance the competitiveness of Guangsheng in the industry. In the future, we have also developed important strategic plans in the market, intensive online and offline markets, such as: Wal-Mart / B&Q and other offline supermarkets and Jingdong / No. 1 shop and other e-commerce platforms, slowly infiltrating into the circulation field. In my opinion, LED lamp and light source product specifications have gradually standardized, and the retail price has been close to the price of traditional lamps and energy-saving lamps. Looking ahead, lighting demand will drive the continued growth of LED usage. “GOPRO Light†is a new brand of lighting application products in the domestic market. We believe that the LED market is very large, and 2016 is “spring†for Guangsheng Electronics. Joint venture model, integrating resource advantages Wang Qinrong, General Manager of Desheng (Fujian) Optoelectronics Technology Co., Ltd. Desheng Optoelectronics' current biggest development advantage is the successful implementation of the joint venture and cooperation development model. Desheng Optoelectronics first established a joint venture with a Taiwanese manufacturer and later developed a joint venture with Dongguan Qinshang Optoelectronics Co., Ltd., which greatly reduced the investment risk, especially in the early stage of R&D investment, which required a large investment. At present, Desheng Optoelectronics' e-commerce is in its infancy, but e-commerce is a major trend in the industry. Desheng Optoelectronics is also constantly exploring and trying to integrate the existing channel resources advantages of Desheng Optoelectronics, combining online and offline, and focusing on electricity. The business market is developing well. As the company needs to seek development in the crisis and seek new development opportunities, in 2015, Dehui's shareholding subsidiary Dehui Industrial and Korea Light Globa Semiconductor Co.ltd reached a cooperation to establish Fujian Zhongjing Technology Co., Ltd. with an investment of 1.05 billion. Yuan, building a graphic sapphire substrate material project; in 2016, it will cooperate with South Korea DWS company to jointly build a high-precision sapphire flat sheet processing project. At the same time, Desheng Optoelectronics has strengthened cooperation with large-scale state-owned enterprises such as Fujian Longyan Gongfa Group and Fujian Electronic Information Group to deepen the hybrid ownership cooperation model and provide a greater development platform for Desheng Optoelectronics. For the LED industry, the market demand in these years has been growing, even sharply. As traditional lighting requirements such as metal halide lamps and fluorescent lamps are gradually shrinking, and the cost of LED lighting products is declining, LED products are replacing the market. Very big. Of course, the LED industry has also been in the reshuffle period in the past two years. There are many factors that lead to vicious competition. In addition, the big environmental economy is not good, and there are often large losses or even bankruptcies, but I think these are only temporary. The industry as a whole is still improving. Keep up with trends and increase cooperation confidence Wei Zuli, General Manager of Xiamen Vision Technology Co., Ltd. In the past 17 years, as a result of paper media, online media, and electronic media, Vision Technology has gradually made the brand of Vision Bay deeply rooted in the hearts of the people, and it is also “excellent in the consumerâ€. At the same time, in the channel construction, product quality, technology upgrades, etc., the technology is constantly working and upgrading. We keep up with the current industry development trend, and we have new products launched every month to enrich our product line and continuously introduce smart products with high technical content to meet the needs of some individual consumers for novelty products, which also gives us partners. Great confidence. As a Fujian enterprise, the strategic layout of the company in 2016 is mainly to adjust the organizational structure of the company's marketing center, further intensive channels, improve channel services, and do a “last mile†to improve customer satisfaction; further develop new products, enrich Product line, enhance the market competitiveness of products; increase the intensity of brand launch, in order to strive for higher end consumer impressions, and cultivate potential consumers of the Bay. In 2016, the national economic environment is not ideal. The LED lighting products in the lighting industry are still in transition and still in a turbulent stage. However, the transition speed from energy-saving lamps to LED lighting will be faster than the conversion speed of incandescent lamps to energy-saving lamps. . After years of development, LED lighting has developed faster and faster, and its market capacity and development prospects are also considerable. In 2016, affected by many factors, the industry's development speed will slow down, but it is still less than the “cold winter†level, and its market demand is still there. However, the current LED lighting products on the market are mixed, and the "price war" is still one after another. Brand companies will inevitably be affected, but I believe that these difficulties will eventually pass as consumers become more aware of their products. "Shao Kun mode", promote transformation and upgrading Wang Kunsheng, Chairman of Xiamen Shaokun Intelligent Technology Co., Ltd. With the industry-leading LED technology lighting research and development technology and forward-looking research and development strategy, Shaokun Intelligent has successfully transformed and upgraded from scratch, and has developed into a full-category electrical product with intelligent LED and electrical connection. National high-tech enterprise of smart home. Shaokun innovatively leads dealers out of the bottleneck of traditional industries and has formed a highly competitive “Xiaokun modelâ€, creating a new cross-border platform for the transformation and upgrading of traditional industries. Shaokun has a professional leading sales team and a sound sales channel. It implements a unique “regional agency authorized distribution†model, which will lead dealers to “share the Shaokun resources and create local leaders†to win the future market. As a “smart industry leaderâ€, Shaokun will continue to give play to the technological advantages of high-tech enterprises. The R&D department will continue to strengthen research and development and develop innovative products. At the same time, it will actively promote the Shaokun brand and optimize the “Xiaokun model†to the national market. International market radiation. In the future, Shaokun is more important to standardize the management and development direction of enterprises, integrate existing advantageous resources, and base on the domestic market, strive to expand overseas markets, integrate with the international market, conform to international development trends, and achieve leap-forward development. Strive to build a world-class brand. Shaokun will join hands with dealers to meet the challenges brought by the market. Intelligent lighting is an unstoppable trend, but market competition will be more intense and cruel, and the survival of the fittest will be inevitable. Technical barriers are still an important factor hindering market development. However, the advantages of brand enterprises will become more obvious. Under the new normal, only the "smart" people will survive. The lighting industry should follow the situation to adjust its business strategy in a timely manner, continuously strengthen technological innovation and increase investment in research and development. Quality and service coexist, so that we can truly master The initiative of the market. Fujian LED production area, you are the strength In recent years, Fujian LED lighting production area is getting more and more attention from the industry, and it is already a “strength faction†that cannot be questioned by the domestic industry. On the one hand, Fujian LED lighting production area has a good industrial base and advantages, and has achieved better and better industrial results; on the other hand, Fujian LED lighting production areas have achieved outstanding results in the export market, chip packaging, capital markets and other fields. , "attack" under the high field of many areas of the LED industry. Outstanding sales in the market The export market is undoubtedly a huge "market cake" in the eyes of many LED lighting companies, and the achievements of Fujian LED lighting enterprises in the export market are more dazzling, which is unmatched by many domestic LED lighting production areas. According to China Sea's “Top 100 Foreign Trade Cities in China†released in 2015, Fujian, Xiamen, Quanzhou, Fuzhou and Longyan are all on the list. Among them, as the focus of Fujian LED lighting industry, Xiamen ranks 7th in the list. The name is far ahead of other cities in Fujian Province. Among them, Xiamen's export representative companies include Lidaxin Lighting, Tongshida Lighting, and Hailai Lighting. Of course, many enterprises in Fujian LED lighting production area “love†the export market, which has deep-seated reasons: on the one hand, in the new era, the domestic market competition tends to become hot, and the overseas market is still “full of temptation†relative to the domestic market. The profit margin of export is bigger than domestic profits; on the other hand, Fujian has many innate conditions for doing well in the export market, such as policies and geographical location, which is conducive to large-scale production and rapid entry into the export market. Wei Zuli, general manager of Vision Technology, said that so many companies are keen on the export market, mainly because the orders for export are relatively concentrated, the styles are small and the quantity is large, which is conducive to the procurement of production and materials, and can also expand the scale of enterprises in a short time. In fact, many LED lighting companies in Fujian occupy a large share in the export market, and these companies have obvious advantages in exporting, mainly: 1. The export enterprise has strong strength and has large-scale production capacity; 2. Fujian export-oriented enterprises mainly produce high-quality products, and have long been recognized by foreign customers, winning a good market reputation; 3. The government level of Fujian gives more support to export enterprises; 4. Fujian has excellent geographical location and export advantages, which enables Fujian enterprises to continue to expand in terms of export. In recent years, although other LED lighting production enterprises in China have joined the export market “cakeâ€, Fujian LED lighting companies have maintained good results in domestic lighting companies with many advantages in export market. For example, Lidaxin Lighting from Xiamen ranked 7th in the “Top 100 List of 2015†with a total investment of 3.5 billion yuan. Its strong export performance contributed a lot, ranking among the top among many LED lighting companies in Fujian. Tongshida Lighting and Hailai Lighting, which are both exporting strengths of Fujian and Xiamen, are outstanding in the field of export. According to the 2015 annual report of Guangsheng Electronics, its main business income was 139.842 million yuan, accounting for 56.4% of the main business income. Fujian enterprises can obtain these tangible results, just as Kong Peng, deputy general manager of Xiamen Tongshida Marketing Co., Ltd. said: First, Fujian enterprises have “traditional genes†for export markets; second, the scale of profits in the export market is considerable; Third, the export market is conducive to cash flow. Chips, package charm is hard to stop Looking at the LED lighting industry in Fujian, in addition to the dazzling export performance, the traditional advantages of LED chips and packaging still play a different charm. It is understood that Fujian LED lighting production area involving LED chips and packaging business companies mainly include Sanan Optoelectronics, Cinda Optoelectronics, Furi Electronics, Ganzhao Optoelectronics, Optoelectronics, etc., among which Sanan Optoelectronics has become a veritable name in the domestic chip and packaging field. The "big brother" led the chip and packaging enterprises in Fujian LED lighting production area to run. With the continuous development of LED R&D technology, LED chip and packaging industry have also shown continuous growth, and the concentration of chip and packaging industry has been continuously improved, and even the polarization of “big and big†has begun to appear. In recent years, Sanan Optoelectronics product quality and R&D technology have been widely recognized by the domestic market, and successfully occupied a high market share of domestic LED chips, and operating income has increased significantly year by year. According to Sanan Optoelectronics' 2015 annual report, in 2013, 2014 and 2015, Sanan Optoelectronics' operating income was 373,206,400 yuan, 45,569,551 yuan and 485,825,800 yuan respectively. At the same time, as a postdoctoral workstation and country recognized by the Ministry of Personnel. The enterprise technology center, Sanan Optoelectronics established a research and development center in the United States, and has a technical R&D team composed of top talents of III-V compound semiconductor technology. The core technology of the products has reached the technical level of similar products in the world, and is in the same industry in China. Leading position, research and development capabilities have reached the international advanced level. At the same time, Cinda Optoelectronics, Furi Electronics, Ganzhao Optoelectronics and Optoelectronics also performed well in the field of LED chips and packaging, which is an important pole of Fujian LED lighting production area. It is understood that in 2015, Xiamen Xinda Optoelectronics' operating income was 958 million yuan, of which LED packaging business sales reached 658 million yuan, accounting for up to 68.68%. Xiamen Xinda Co., Ltd. announced that Cinda Optoelectronics is one of the representative enterprises producing LED products in China. It has a national post-doctoral research station and is supported by the support of scientific and technological policy quotas. It has become the only review factory of EON Company in China. Strong listed companies In Fujian LED lighting production area, there are also a few enterprises entering the capital market. Among them, the mainstream listed companies include Sanan Optoelectronics Co., Ltd., Xiamen Xinda Optoelectronics Technology Co., Ltd., Fujian Furi Electronics Co., Ltd., Xiamen Ganzhao Optoelectronics Co., Ltd. Ltd. and other companies listed on the New Third Board include Xiamen Guanghao Electronics Co., Ltd., Xiamen Xinghenglong Co., Ltd., Xiamen Langxing Energy Saving Lighting Co., Ltd., etc.; as a newcomer in the field of intelligent lighting in China, Xiamen Shaokun Intelligent Technology Co., Ltd.'s wholly-owned subsidiary, Xiamen Meimei Technology Co., Ltd., has also successfully landed on the New Fourth Board, paving the way for Shaokun's smart listing. The strength of these listed companies in Fujian is not to be underestimated. Sanan Optoelectronics, Cinda Optoelectronics and Furi Electronics, which are listed on the main board, are among the top three listed companies in Fujian LED lighting. In 2015, the sales performance in the LED industry was 450.51 million. Yuan, 958 million yuan and 7.2784 million yuan; GEM's 2015 sales performance of the GEM was 507.17 million yuan. In addition, in the new three-board listed companies in Fujian, the development momentum of Xiamen Guangxu Electronics can not be ignored. In 2015, the operating income was 260.76 million yuan, which is one of the few “100 million households†in the domestic LED lighting enterprises listed on the New Third Board. According to the China Securities Regulatory Commission, Xiamen Guangsheng Electronics is applying for listing on the GEM of the Shenzhen Stock Exchange. The current review status is “Feedbackâ€. The sales performance of Xiamen Xinghenglong and Xiamen Langxing Lighting, which were listed in the new three board in 2014, reached the level of 10 million yuan, but the future development needs to continue. Power Inverter,Energy Storage Inverter,Power Wall Home Battery,Power Wall Battery Easun Power Technology Corp Limited , https://www.epinverter.com