With the change of technology, the shadow of traditional lighting has gradually faded, and LED lighting has begun to show its grandeur. According to the data of the High-tech Research Institute LED Research Institute (GGII), in 2017, the global LED lighting market output value reached 536 billion yuan, of which, the output value of LED lighting in mainland China was 296.9 billion yuan, an increase of nearly 21% year-on-year, and the global proportion reached 55.40. %. The huge market space has enabled many companies to take the opportunity to extend their tentacles to commercial lighting, landscape lighting and many other segments. Op Lighting has added more horsepower and is heading towards the field of home lighting. According to the data, Op Lighting is a comprehensive lighting enterprise integrating research, production, and sales of home lighting, electrical appliances, kitchen and bathroom ceilings and commercial lighting. The business includes LED and traditional light sources, lamps, electrical appliances, kitchen and bathroom ceilings and other fields. In recent years, Op Lighting has begun to position itself as a green energy-saving smart lighting enterprise, mainly engaged in the research and development, production and sales of lighting sources, lamps and control products, and has gradually transformed into a lighting system and integrated home comprehensive solution service provider. From June 27th to June 29th, 2018, Ou Pu Lighting CFO, Secretary of the Board of Directors Han Yiquan and China CEO Ding Long met with many research institutes to explain the current situation of Oupu's current home lighting business and its intelligent future planning. Responded to solutions to some of the problems that arise in development. Q: How does the company layout the channels for home lighting online and offline? A: The home online channel is mainly based on the direct mode. It has covered mainstream e-commerce platforms such as Tmall, Jingdong and Vipshop. The home offline channel is mainly based on the dealer model, which is mainly divided into retail channels (with more than 3,500). Home-made stores) and distribution channels (with more than 100,000 outlets), covering the country's first, second, third- and fourth-tier cities. Q: What is the price of the home line customer price in recent years? A: Opto Lighting began to transform from traditional lighting to LED lighting in 2014, and began to gradually expand the category from standardized ceiling lamps and light sources to stylized decorative lights, such as: modern minimalist, new Asian style, western retro, crystal lamp , Nordic minimalist and other decorative lights series. The increase in the proportion of decorative lights has driven the unit price level of the entire offline store. In the future, with the iteration of products and the increase in the proportion of intelligent products, there will still be room for improvement in customer unit prices. Q: What is the company's R&D investment? A: In 2017, the company's research and development expenses accounted for about 3.2% of the total operating income, the amount of more than 200 million yuan, with more than 1,600 patented technologies, leading the industry. At the same time, the company attaches great importance to the research in the field of intelligent lighting and health spectroscopy: in the field of intelligent lighting, it has cooperated with Huawei, Tencent and other platforms to realize the interconnection of lighting products and household products, allowing users to realize the control from single lamp to the whole house. The consumption experience of the home; in terms of spectral research on consumer demand, according to the physiological, psychological and lighting use scenarios of children, adults and the elderly, the spectrum of the light source is upgraded, and the lighting that meets its needs is designed, and the optimal light color effect is The color rendering experience is available to consumers. Q; What impact will the real estate downturn have on the company's business? how to respond? A: Home lighting business sales is one of the company's main sources of income. The demand for such products comes from the housing decoration market on the one hand, and from the replacement and upgrading of existing housing lamps on the other hand, the former is greatly affected by the real estate market. In the future, if the macro-control will lead to a long-term downturn in the real estate market, the sales of the company's home lighting products will be affected in stages. In response to the risks, the company continued to increase its development efforts in the home replacement market and commercial lighting while optimizing supply chain capabilities and strengthening the retail capabilities of the terminal sales network, and maintained a steady growth trend through the upgrade of service capabilities. Q: Will the cost side bring pressure in 2018? A: From 2017 to now, the prices of major bulk raw materials (such as copper, cold rolled sheets, etc.) are on the rise, putting some pressure on the cost side of the company. The company will alleviate the pressure from the cost side through the back-end R&D structure adjustment, manufacturing cost reduction and early locking of the price of bulk raw materials. Last year, Op Lighting achieved revenue of 6.957 billion yuan, a year-on-year increase of 27.03%. In June this year, he joined hands with Huawei to participate in the release of a variety of new home lighting products. In the future, Op will be all the way to strive for excellence in home lighting and other related fields, and strive to become a model of the industry. Uv Curing Hydroge Film,Uv Protective Curing Film,Flexible Uv Curing Film,Uv Hydrogel Curing Film Shenzhen TUOLI Electronic Technology Co., Ltd. , https://www.szhydrogelprotector.com