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At present, many home lighting companies have produced ceiling lamps, and the market competition is very fierce. In recent years, the popularity of spotlights in home decoration has threatened the market position of ceiling lamps. With the increasing importance of invisible channels, how should companies stabilize the ceiling lamps at the peak of home lighting? Look at the four tricks offered by the companies below.
Close to the market's consumer philosophy
In order to compete in the ceiling lamp market, the Otlan lighting ceiling lamp series began its production phase as early as the end of 2005 and was officially launched in 2006. According to Yang Rongping, Director of Lighting Marketing of Otlan, the series of ceiling lamps produced by the company are characterized by individuality, warmth and segmentation, and the company conducts a round of market positioning in the design and production of products, and comprehensive consumer groups. The product design of the personality and demand is carried out. The characteristics of the product are very close to the consumption concept of the market, and more in line with the purchasing desire of the consumer group. It is also known that both the distributors of Otlan Lighting and ordinary consumers reflect that the company's products truly adhere to the rigorous style of French companies in terms of quality, and the products are evenly illuminated and the utilization of light is high.
It is understood that Otlan Lighting is committed to creating a high-quality, high-quality modern living light environment, and condenses the efforts and wisdom of the top lighting experts of Otlan France, in the kitchen lights, ceiling lamps and other products have a difference Rapidly expand the market
Use high quality light source
According to Liang Qiyong, marketing manager of Zhongshan Libit Lighting, Libit has a history of more than ten years in the research and development of light source production. Its light source has a high reputation and reputation in the industry. Libit uses its light source to develop a series of products. Home lighting products, ceiling lamps are one of them. Because of the high quality of the light source used, the quality of the ceiling lamp is highly recognized by the dealers, and there is very little trouble of returning due to quality problems. According to its dealers, most consumers are very fond of Libit's minimalist ceiling lamps, because the product design is refreshing and pleasant, and easy to install.
In addition, there is a need for good sales channels after quality assurance. Liang Qiyong said that in terms of channel development, the promotion of Libit products is mainly based on dealers! However, some offices have begun to develop invisible channels, hold exchanges between dealers and designers, and deepen the designer's awareness of the Libit brand. .
Main health and environmental protection brand
Zhang Wenjun, marketing director of Zhongshan Oulong Dabao, revealed that Oulong Dabao, which was established in 2003, has always had its own characteristics in the production of research and development ceiling lamps: the main health and environmental protection brand.
Oulong Dabao has always been obsessed with the quality of its products. Ceiling lamps are one of its main products, and there are strict standards in terms of light source, material selection and process. In terms of light source, Oulong Dabao's ceiling lamp uses a high-grade eye-protection light source, which is soft and creates a warm atmosphere. The chassis material is high-grade, and the electronic ballast used is energy-saving and environmentally friendly. Zhang Wenjun said that the most important thing about lighting is the inner core of the product. The components of the inner core are good, so the quality of the lamp is guaranteed. Therefore, Oulong Dabao always pays great attention to the glare of the material.
Zhang Wenjun also said that Oulong Dabao's ceiling lamps have a simple and modern style, European style, and diverse styles to meet the needs of consumers. The dealers have a lot of goods every time. At present, Oulong Dabao is opening a large number of merchants to open specialty stores. In addition to laying traditional distribution channels, Oulong Dabao is also very optimistic about invisible channels, and said that it will open up a large number of home improvement designer resources in the future.
Distinct difference between resin and glass material
At present, most of the ceiling lamps are made of acrylic material, the frame is made of aluminum, and a large amount of performance is produced in one time, which is low in cost. The ceiling lamp of Zhongshan Porterino is a European classical style. It is different from other ordinary ceiling lamps in terms of material selection, using resin and glass. According to Jiang Sheng, the marketing director of Zhongshan Porterino, their ceiling lamps will be engraved with many European-style representative patterns, the colors are simple and elegant, the craftsmanship is high, and the manual ingredients are many, so in terms of price, Porterino’s Ceiling lights are higher than ordinary ceiling lights. But because its European classical style caters to the tastes of consumers in first-tier cities, many middle-class consumers like this type of lamp very much.
For the development of invisible channels for ceiling lamps, Jiang Sheng believes that this is an important channel for lighting companies, but at present it is only some large enterprises that make full use of the resources of this channel, but Porterino will consider opening up this aspect in the future. Resources. Interior Designers Look at Lighting Design Olympic Project Lighting: Shocking Subdivision Engineering Lighting: 13 Field Lighting Inventory: Gorgeous Lisa: LED Market White Hot New Lights: May Beauty: LED Beauty Light Collection: April Wonderful Shine: LED smash application
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