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In fact, last year, Samsung had little enthusiasm for 3D TVs. Only a few models supported it. According to previous reports, Samsung and LG, two major TV panel makers, have begun to withdraw their 3D TV panels. Samsung also suspended orders for 3D glasses. According to media reports, in addition to Samsung, Sony, LG, Vizio also basically gave up 3D TV, almost no new products. 
3D technology has become a milestone revolutionary innovation in television products. Now its rapid decline from prosperity has been a short-lived phenomenon. However, the rapid decline of 3D TV also gives us some useful inspiration.
First of all, as a TV, the experience of film and television viewing must be taken as the core. Although 3D technology and VR technology can bring different audiovisual sensations, the viewing convenience and comfort cannot be compared with the current high-definition and ultra-high definition. The viewing experience is similar to that of the Japanese. Therefore, as an ordinary consumer, when choosing a TV, the display effect of the TV screen should be taken as the first priority, instead of paying too much attention to whether the TV supports 3D or whether it supports VR and other slick gimmick hype. . Because when you buy TV, you will find that many functions may not be used several times a year... 
As a Skyworth Internet brand, CoolTV has a strategic partnership with LG. LG's display screen provides strong backing for its brand and leads other brands in terms of cost control and quality standards. The cost of the display screen accounts for 80% of the cost of the TV. From this perspective, it can also be understood why Coolcast TV has such a high price/performance ratio.
Second, in the age of the Internet, the concept of content as king has been strengthened. The rejection of 3D TV and the tepidness of 4K technology are actually caused by the scarcity of content resources. Nowadays, VR technology has become popular all over the world, and subsequent content support will also become the “winner†of its development. 
From this perspective, as an innovative brand of the Internet, Cool Open proposes the concept of “non-ecological, large content†and constantly builds content resources and platforms. On May 24, the strategic opening conference of Coocaa Big-screen New Value Platform was held in Beijing. At the press conference, Coco Co., Ltd. announced that it had reached cooperation with iQIYI and GITV and set up an IC joint laboratory under the idea of ​​“big contentâ€. By integrating resource channels, implementing strategic cooperation, and strengthening the "deep cultivation" of content resources, we have demonstrated accurate grasp and judgment of development trends.
There is no doubt that focusing on the use of experience, enriching content resources, so that Cool Open has more opportunities and initiatives in the era of mobile Internet.
3D TV was abandoned by major brands, the content is returning to the right path
Recently, a number of industry media have reported the news that Samsung has abandoned 3D stereo technology. According to reports from Korean media, Samsung has made it clear that all TVs released in 2016 will not support 3D stereo technology. One of Samsung's main next steps is 4K SUHD TV, and will fully support HDR. In the next two years, QLED QDTV will be launched. The other direction is VR virtual reality products such as Gear VR, and panorama photography such as Gear 360. equipment.