Trend analysis of lighting products in 2007


From simple torches to candlesticks to oil lamps to today's lights, lamps are a great invention of mankind and a testament to human progress and the pursuit of fashion. Nowadays, the luminaires can be said to be a colorful change of fashion and ubiquity. An ordinary white little light bulb is magically made by the designers with that dexterous hand. The lighting city star shines to make people look full of fantasy.

Sheepskin lamp is still favored

After 2006, the sheepskin lamp continued to occupy the ceiling lamp market in 2007, which is a highlight of many home lighting products.

From the overall market reaction, last year's sales of sheepskin lamps showed a huge increase, and some small sheepskin lamps performed better. An important reason for the increase in sales of small sheepskin lamps is that they replace some of the ceiling lamps. As a ceiling lamp that has dominated the field of home lighting for many years, it is being challenged by the new sheepskin lamp. Compared with the ceiling lamp, the sheepskin lamp has a softer color, a warmer atmosphere and a more novel shape, which is suitable for beautifying the living environment. Therefore, many households tend to use sheepskin lamps when purchasing home lighting products. Because the price is relatively cheap, the volume is small, the space occupied is small, and the adaptability is strong. The small sheepskin lamp is more popular in the residence of urban residents. In addition, consumer spending habits are changing, from the simple lighting needs to the need for lighting enjoyment and life interest. The stereotyped products such as ceiling lamps can no longer meet the needs of consumers in terms of shape and color. Small sheepskin lamps precisely meet this consumer demand. Because the sheepskin lamp is highly decorative, its biggest feature is its styling and style. Therefore, at the market positioning and consumption level, other ceiling lamps can not be replaced, especially the young consumer groups, and more consider the personalized lighting products.

Home crystal lamp into a new favorite

With the improvement of home decoration grades, the market demand for small home crystal decorative lamps will increase greatly in the new year. The crystal ceiling lamps in the living room, the crystal chandeliers in the restaurant, and the crystal-shaped decorative lights with individualized shapes began to look popular. In 2007, with the continuous improvement of different crystal color combinations and manufacturing processes, it will be a year of comprehensive explosion of the home crystal lamp market. The crystal lamp pays attention to style and workmanship. In a short period of time, there will be no situation in which the brand will occupy the market. Therefore, the competition of large and small crystal lamp manufacturers will become more intense.
The market is difficult to make money in the Hubei lighting market, who makes the industry to develop, so that the market protection is highly concerned by the lighting manufacturers to pay attention to the rising costs of the lighting industry. How to solve the human resources cost survey of 07 lighting lighting dealers (Figure) The pain of the lighting industry (Figure) Lighting marketers analyze the industry's crux


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