For the future demand trend of commercial lighting, Chen Shi, executive deputy general manager of Sidon Lighting, summed up four main types, one is miniaturization (favoring to beautify the space); the second is linearization (diversification of modeling); the third is intelligence (to facilitate different time, function, etc. to control the color temperature and efficiency of the luminaire); Fourth, modular (light source + electrical combination). Different from the general consumer lighting market, commercial lighting has become a special market in the LED lighting application market due to its integration of channel resources, product quality, innovative design and other competitive factors. Although the market scale of commercial lighting is far less than the general lighting market, its relatively high product premium capacity and B2B business model have become the entry point for LED lighting companies to seek breakthroughs in the price war vortex. Especially in the era of traditional lighting, light source appliances are occupied by international companies such as Philips, and the development space for Chinese companies is not very large. However, entering the LED era, the light source and the power source can be played by us independently, driving the development space to show a geometric increase. The more precise design makes the company's products have better space for market promotion. According to the statistics of the High-tech Research Institute LED Research Institute (GGII), the LED commercial lighting market in China will reach 35.8 billion yuan in 2016, accounting for about 10% of the total LED lighting application market. Whether it is its own penetration rate or the overall proportion is relatively low, especially in the general market is becoming increasingly saturated, LED commercial lighting market is more attractive. At the same time, the demand for lighting from commercial customers is changing. “Improving the human experience†is almost the starting point and destination for all future businesses. Today's LED commercial lighting is no longer a traditional way to illuminate commercial premises. In addition to functional lighting, it is necessary to use lighting to highlight or enhance the product or corporate culture of the commercial premises, and use lighting to enhance the shopping experience and stimulate consumption. The core of commercial lighting ecology is not the price In the early days, most LED companies were often heavy products and light services. With the continuous development of the lighting industry, LED companies gradually began to consider whether the lighting effect properly shaped the spatial form, the quantity and quality of lighting, and effectively matched the operation function. Whether the lighting has a positive impact on the physiology and psychology of consumers. At this stage, the commercial lighting industry has entered a new stage of service-oriented development. Each company has continuously improved its skills and service awareness and created professional brand value by meeting customer needs. The service attributes of commercial lighting began to emerge. This service runs through the whole process of pre-sales, in-sales and after-sales, including the provision of personalized services for the market and customer needs in the early stage of system design, medium-term manufacturing, logistics and distribution, technical guidance, rapid response, maintenance and so on. “Commercial lighting projects are not just simple sales of lamps, but require elaborate and comprehensive professionalism. These professions include lighting design, lighting design, and docking and communication with engineering project design concepts. Zhou Shui-ming, general manager of Jiamei Times Lighting, revealed. The core demand for commercial lighting in the future is to meet the needs of people, to provide a full range of products, high-quality products and one-stop services, not every manufacturer can do. Its market demand at home and abroad is not much different (the operation mode is almost the same), mainly depends on the sales channels of the products themselves, the only difference may be in the product attributes, because the products for the products are targeted at different target markets. There may be aesthetic differences in the structure. Guan Zhongwen, general manager of MEGAMAN (China) Lighting Appliances, believes that "in addition to excellent lighting design and excellent light source products, we should pay more attention to customer experience and improve the quality of our services." In the current commercial lighting segmentation application market, commercial real estate and hotel lighting are undoubtedly two major market segments. At the beginning of this year, in the 13th China Real Estate Annual Billboard Series Forum China Real Estate Green Procurement Innovation Development Brand Summit, Sanxiong Aurora won the preferred brand of China's real estate sales suppliers. In the field of architectural lighting, Sanxiong Aurora has advantages that other companies can't match. This is due to its strong offline channel network that has been rooted for many years, and once again confirms the phrase “channel is kingâ€. According to the personnel of Sanxiong·Aurora, the company's advantages are mainly reflected in four aspects. First, it is the recognition of the brand. Secondly, during the project, professional lighting designers are arranged to participate in the project from the early stage. Good communication with customers; third, starting from the product itself, providing customized services to customers; Fourth, we have a comprehensive service system to solve the worries for customers. At the end of this year, Sanxiong Aurora has established more than 5,000 new stores in first- and second-tier cities across the country. In addition, tens of thousands of sales terminal stores have built a strong offline channel network, which has imperceptibly affected users' buying habits. In the hotel lighting market, LED penetration has also proved that market acceptance is already very high. It is understood that in the hotel lighting design made by NVC, the proportion of LED lighting fixtures has reached more than 90%. When it comes to hotel lighting, another domestic company that has to be said is Sidon. Sidon is known as the "global five-star hotel lighting provider", and is one of the early companies involved in the field of commercial lighting hotels in China. Hotel lighting products are the fist products of Sidon. Chen Shi, executive deputy general manager of Seaton Lighting, revealed that “in 2009-2012, due to Sidon’s continuous investment and promotion of products, 2012 was the first in the field of hotel segmentation; in 2013-2015 in the field of shops and tooling There is also a big breakthrough. In addition to consolidating its position in the field of hotel lighting, Sidon has also gradually developed its role in museums and businesses." The "four modernization" trend of commercial lighting drives the high-end COB market Segment the product application area and create the best light color according to the specific segmentation area to achieve the best lighting effect. This is also the growing awareness of commercial lighting manufacturers. For example, LED lights used in clothing stores, bakeries and fresh food stores, because of the different properties of the objects, need to accurately develop the best lighting effects, making the products more attractive and stimulating customers' desire to purchase. The changes in downstream market demand are also driving the trend of high-end research and development of products by midstream light source providers. According to GGII research data, by 2017, COB will account for about 15% of the output value of LED lighting packaging, and it has a large market in commercial lighting. After nearly 6 years of development, COB has become more and more prominent. As we all know, commercial lighting is increasingly demanding light color for LED products. Not only requires high CRI for color reproduction, but also requires high GAI to express vivid colors. At the same time, different light colors need to be adopted for different commercial scenes to achieve better results. Recently, Liyang has launched four new ceramic COB Light sources: 1313 series, 1919 series, 2024 series and 2828 series, with power ranging from 3W to 55W, which can meet the design requirements of various indoor commercial lighting fixtures. 90. The application products under its illumination are full of color and expressiveness, which greatly promotes the increase of transaction volume. The products have been widely recognized in the initial sales. The series products can be applied to high-end clothing lighting, hotel lighting, decorative lighting, Fresh food lighting and other fields. Jingke Electronics, which has been pursuing innovation and breakthroughs, has continuously optimized its COB performance technically. At the beginning of this year, it also launched several highly competitive ceramic COB products for commercial lighting applications. The most different from the previous COB products is that the COB+ light source has removed the traditional AC-DC switching power supply, and there are no traditional components such as electrolytic capacitors and transformers. Therefore, the light source has high efficiency and can solve the short board with insufficient power supply life and prolong the service life of the light source. . In addition, the module light source also uses a ceramic substrate, which has good heat dissipation performance and high pressure resistance, and can pass the stringent European high voltage test. Zhonghao Optoelectronics Co., Ltd. is a manufacturer specializing in the research and development of high-quality COB integrated light sources. According to Wang Mengyuan, the general manager, the advantage of COB light source is not only to better solve the light effect problem, but also to solve the light effect and the index. The contradiction between light efficiency and light decay. Since the launch of the COB series in 2012, Zhonghao Optoelectronics has been unanimously recognized by customers. After market research and feedback from customers, it has continuously upgraded its products. This year, it also launched the latest generation of COB light source. As the main push of the meat light source, the new generation of products set the color temperature to 3000K, which solves the problem of reddish light, even white meat can be the "fake" light problem of red meat. Zhonghao 3000K meat lamp COB light source, especially for the red spectrum part, the ability to display the red spectrum has been greatly improved, while other spectra are balanced, so that the light color emitted by the light source is very natural, especially for the green spectrum. Some compensation. Compared with the general lighting market, the relatively low cost pressure of commercial lighting products itself is also one of the favorable conditions for the high-end of the upstream light source. Chen Shi said that the most widely used lamps for commercial lighting are downlights and spotlights. As for the spotlights, the price is significantly reduced due to the demand for the downlights, and the application of the downlights is relatively scattered. The change is not obvious. At present, the control of cost is a matter of concern to everyone. What kind of products are produced and how to produce them? The cost is controlled by the university. In Chen Shi's view, the current cost of light source is not large in the whole luminaire, and the technical upgrade of the radiator, drive power supply and light distribution device is more and more important, which becomes the main reason for cost control. For the future demand trend of commercial lighting, Chen Shi summarized, mainly four, one is miniaturization (favoring to beautify the space); the second is linearization (diversification of modeling); the third is intelligent (convenient for different time, Function to control the color temperature and efficiency of the luminaire); fourth is modular (light source + electrical combination). At present, COB is mainly engaged in deep and detailed, customized routes, especially in the future, high-end commercial lighting applications will be the focus of high-end commercial lighting applications. The relevant person in charge of Jingke Electronics said that the COB products will be optimized in three aspects in the future. “One is that the Q4 COB brightness in 2016 is 10% higher than that in 2016 Q1; the second is to achieve 2-step color tolerance shipment; the third is the fourth this year. Mass production of 170lm/W COB light source will be achieved in the quarter." COB is currently mainly engaged in deep and detailed, customized routes, focusing on high-end commercial lighting applications. This is basically consistent with the market development ideas of commercial lighting companies. "At present, we have been looking for large real estate developers, outdoor landscape lighting, museums and other partners in the north, Guangzhou, and other places. The future of commercial lighting must be in the direction of customization." Zhou Shuiming said frankly. For the development from diversification to segmentation, on the one hand, it is conducive to product marketing, on the other hand, it is conducive to mass production of a single product. Outdoor Front Service LED Display
Front Service Outdoor Fixed Install LED Display Screen
1. High refresh rate: With NOVA STAR control system, no scanning line when photographed
* Nova MSD 300 sending card and Nova mrv328 receiving card
* Cabinet size:960x960mm
* Kinglight/Nationstar LED Lamp, Refresh rate:1920-3840hz
* Ultra-Light designing, less than 30kg/pcs
* High brightness up to 6500cd/sq.m, even in the sunlight conditions can see clear, but low power consumption to save the electric power cost.
* High debugging brightness and no damage to gray scale, achieving the debugging technology for nice image.
* Passed the TÃœV,FCC,ROHS,CE cetification.
Outdoor Front Service LED Display,P3.91 Outdoor Led Screen,Led Stage Screen Guangzhou Chengwen Photoelectric Technology co.,ltd , https://www.cwledpanel.com
2. High gray level: 256 RGB each ,display 16.7M colors ,vivid and perfect video effect
3.High resolution: The most apparent features of the new generation of LED display
4.Good color uniformity
5. High Brightness: 6000-8000 cd/m2 ,brightness automatically adjusted
6. High Quality: CE, RoHs, FCC, UL, IP65, ISO9001 passed + 96 Hours serious testing time
7. Long life span: over100,000hours, warranty from 2 years.