Sony executives: AR will be a route to VR in the future

Augmented Reality (AR) technology - once famous in the past for the popular mobile game "Pokemon Go", relative virtual reality (VR) seems to be limited to a few enthusiasts due to some hardware and price factors. . Therefore, many people think that the future of VR will be worse than the former. So, is it really so? Senior executives of Sony, AR development platform Blippar, and mobile gaming company Kabam discussed the issue at the summit.

Shawn Layden, chairman of Sony Interactive Entertainment Studios; Ambarish Mitra and Kabam, CEOs of Blippar; co-founder and Holly Liu, chief development officer of mobile gaming factory Kabam, participated in the roundtable discussion entitled “Visual Future Visualization” at the Lisbon Internet Summit.

Holly Liu said that currently Kabam is looking for a key public group and proof of the existence of the current market, she thinks that for mobile VR, it needs to have a bridge connecting AR and VR: "If you sit on the subway, people will be willing to wear Will you miss the time for getting off the train?"

The Ambarish Mitra said that the relationship between AR and VR will be a continuity: "all called 'XX reality', and the real world is very important. As an industry, AR will have more User scenarios."

He looks ahead: “We will eventually reach a point where the boundaries between AR and VR are very blurred. AR will be used as a trigger to transfer people into the VR environment.”

Layden said: "The PSVR has been on the market for a month and it has been very successful. The problem today may be that people can hardly buy it in nearby stores."

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