East China, Central China, South China
Competition tends to become hot
It can be clearly seen from the data in the table that the top 500 dealers of the light source lighting brand are mainly concentrated in East China, Central China and South China. This point can be analyzed from the perspective of the distribution of light source product manufacturers. China's outstanding light source electrical appliances are mainly distributed in the Pearl River Delta and the Yangtze River Delta region. For a long time, light source electrical appliance brands, especially the Shanghai light source enterprises in the Yangtze River Delta region. In the regional market, the market has been frustrated, but the market outside the region has repeatedly suffered setbacks. However, in the interim report of this newspaper, it has been mentioned that this situation has been significantly improved, the most representative of which Sexual enterprises are Shanghai, Yaming, Shanghai Luyuan and so on. In this survey, we can also clearly see the top 500 dealers in Shanghai Luyuan. In addition to the East China region, all regions have an average deployment. This shows that Shanghai Luyuan has begun to focus on expanding high-quality channel resources in other parts of the country. In addition, in this survey, we can clearly see that the Zhejiang enterprises represented by Zhejiang Sunshine have been successful in the export market. The marketing work in the domestic market has been fully carried out, and the control of high-quality channel resources in China has been carried out. It has also achieved remarkable results.
The enterprises in the Pearl River Delta have similar characteristics in the development of marketing outlets. Among them, the Pearl River Delta enterprises represented by Foshan Lighting before 2007 have a strong market share in Guangdong. This is the case in the interim report. Some analysis. Through this investigation, we can clearly see that the marketing campaigns of the top 500 distributors in the national market have been quietly opened. This can not help but directly associate with the marketing strategy of Foshan from the beginning of this year, the implementation of a large-scale implementation of the "multiple points, the trend to sell" and "the introduction of competition mechanism among operators".
The data in the table shows that among the top ten light source electrical appliance brands among the top 500 dealers, the proportion of foreign brands has also become the focus of this survey. For a long time, the domestic R&D and innovation of domestic light source enterprises has a clear gap compared with foreign-funded enterprises. In addition, the increasing investment of foreign-funded enterprises in domestic light source marketing in the past two years has made foreign-funded enterprises have high-quality channel resources in East China, Central China and South China. There is a clear growth trend in the market share, which is also the main battle for them to seize the domestic light source market. This also reminds domestic light source companies from further efforts to improve the core competitiveness of technology.
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Light source lighting brand dealer share analysis (Figure)
2007 is a year of unsettled light source electrical appliances market. First, Premier Wen Jiabao presided over the State Council executive meeting in April to study and deploy the work of strengthening energy conservation and consumption reduction, directly mentioning energy conservation and consumption reduction work to an unprecedented height, followed by energy conservation in June. According to the report on the quality monitoring of the lamp, the pass rate of the energy-saving lamp was only 39%. As the core component of lighting products, light source appliances directly affect the sales enthusiasm of downstream dealers. This is not only a problem that enterprises need to face, but also a problem that the majority of dealers need to face in brand selection. Seizing the top 500 dealers and mastering high-quality channel resources has become a top priority for major brand companies. So under such a background, what is the current market share of light source electrical appliances in the top 500 dealers? Let us analyze the investigations from the frontline of the market.