Acer layout VR ç ¸ 10 million US dollars, investment IMAX virtual reality content fund

Acer layout VR (virtual reality) and then move, the Board of Directors today invested 10 million US dollars to participate in investment "IMAX virtual reality content fund" to generate more high-quality VR content.

Acer CEO Chen Junsheng stressed yesterday that the development of VR can not go it alone, and the integration of industrial ecosystem is very important. Hardware manufacturers and content providers must work together to achieve a high-quality virtual reality experience. The first round investors of "IMAX Virtual Reality Content Fund" include the world's leading media and entertainment companies besides Hongqi and IMAX. They hope to jointly promote the development of the VR content industry and raise the VR experience to a new level.

IMAX is a world-renowned movie theater equipment maker. It has a good relationship with Hollywood. Previously, it has reported that the production companies such as Volkswagen, Paramount and other heavy Hollywood, as well as Zhang Yimou, JJ Abraham, famous for shooting the Star Wars series of movies, filming Transformers. The international director such as Michael Beckham intends to shoot in VR movies. This large alliance through the “IMAX Virtual Reality Reality Fund” will help to further expand the participation of Hongqi in the leading VR camp.

Chen Junsheng said that almost all of the 3D movie theaters in the world are adopting IMAX technology. In the future, if these 3D movie theaters are upgraded to VR theaters, the business opportunities will be considerable. With IMAX joining the camp, it's equal to knocking on Hollywood for Acer.

In May of this year, Acer announced that it will cooperate with Swedish game company Starbreeze to form a joint venture “Acer Star” to jointly design, manufacture, market and sell “StarVR” helmets and formally compete in the VR market. StarVR gets IMAX adoption. In order to promote VR movies, IMAX has announced the creation of the first IMAX VR display and experience center in the United States and Europe in Los Angeles and Manchester, UK, respectively, which will be opened before the end of this year.

In addition, in order to promote mixed reality (MR), Microsoft recently announced that it will launch a priced VR helmet with 299 knives. It will find five major PC brands in the world to help out and Acer will enter the market. The product will be launched early next year.

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